DiD
How can new creators monetise
their engagements faster?
How can new creators monetise their engagements faster?
DiD is designed to help new digital creators monetise their contents quickly, regardless of their follower count. It also rewards user engagement to motivate creators throughout their journey, providing an equitable and sustainable monetisation ecosystem.
DiD is designed to help new digital creators monetise their contents quickly, regardless of their follower count. It also rewards user engagement to motivate creators throughout their journey, providing an equitable and sustainable monetisation ecosystem.
Year
2024
Role
UX research, design, app development
Overview
DiD positions new content creators
to monetise their contents / engagement
faster. I worked with the co-founders to develop the idea from zero to one in 10 months.
User research
Most monetisation tools require large followings, leaving small creators without earning opportunities.
Platforms offering direct community support like donations and subscriptions enable quicker monetisation.
Relying solely on ads or sponsorships is unsustainable for new creators.
Monetisation pressures creators to favour popular content over originality.
Generating monetisable content ideas is a challenge.
In a bid to understand how new creators monetise their content and the challenges they face, I conducted user interviews with 6 participants, all of whom have been creating content for at least 4 months. I also leveraged online creator communities on reddit to gather quantitative insights through surveys questions answered by 50 participants.
Key findings
Ideation
Ideation
Having identified the problem, we converged to brainstorm potential solutions that could help new creators earn faster. We asked the important "How Might We" Questions that enabled us to focus on the key challenges;
How might we help new creators start earning revenue without a large following?
How might we motivate creators to stay consistent in their content production?
How might we provide multiple income streams to diversify creator earnings?
Providing answers to these "How Might We" questions helped identify key features of the app and the solutions these features could offer. I proceeded to explore sketches and prototype potential solutions.
Solution
Solution
Mini site
Leverage exisiting communities across alll platforms through a link-in-bio tool.
Mini site
Leverage exisiting communities across alll platforms through a link-in-bio tool.
Metrics
Metrics
25% conversion rate increase monthly
Within the first two months of delivery, the MVP saw a 76% increase in conversion rate (2.11% → 3.81%), with downloads surging by 239% and product page views doubling. By continuously analysing user metrics and feedback, we identified pain points, removed bottlenecks, and refined the experience ensuring sustained growth and a smoother path to monetisation for new creators.
Mini site
Leverage exisiting communities across alll platforms through a link-in-bio tool.
Content & community monetisation tools
Access to various tool to monetise existing communities like 1-on-1 call requite, digital store, event tickets, Paywalled images and videos , subscriptions
Gamified engagement rewards
Create an engagement reward system to help new creators derive value from their existing interactions by using their user metrics to unlock discounts on product and services to subsidise both subscription and lifestyle costs.
Metrics
25% conversion rate increase monthly
Within the first two months of delivery, the MVP saw a 76% increase in conversion rate (2.11% → 3.81%), with downloads surging by 239% and product page views doubling. By continuously analysing user metrics and feedback, we identified pain points, removed bottlenecks, and refined the experience ensuring sustained growth and a smoother path to monetisation for new creators.
Learnings
Throughout this journey, we learned that creators, whatever their reason, passion, community, or hustle, for creating, appreciate some kind of rewards for their time and effort. Beta testers embracing small gamified rewards showed us that value, either monetary of in coupon deals , boosts them to keep making original content and make their content creation journey sustainable.
Gamified engagement rewards
Create an engagement reward system to help new creators derive value from their existing interactions by using their user metrics to unlock discounts on product and services to subsidise both subscription and lifestyle costs.
Content & community monetisation tools
Access to various tool to monetise existing communities like 1-on-1 call requite, digital store, event tickets, Paywalled images and videos , subscriptions
Learnings
Throughout this journey, we learnt that creators, whatever their reason, passion, community, or hustle, for creating, appreciate some kind of rewards for their time and effort. Beta testers embracing small gamified rewards showed us that value, either monetary or in coupon deals, motivates creators to keep making original contents, while the solution aids a sustainable content creation journey.
Ideation
Having identified the problem, we converged to brainstorm potential solutions that could help new creators earn faster. We asked the important "How Might We" Questions that enabled us to focus on the key challenges;
How might we help new creators start earning revenue without a large following?
How might we motivate creators to stay consistent in their content production?
How might we provide multiple income streams to diversify creator earnings?
Providing answers to these "How Might We" questions helped identify key features of the app and the solutions these features could offer. I proceeded to explore sketches and prototype potential solutions.
Problem statement
Problem statement
New content creators require access to a variety of monetisation tools
to accelerate their earnings, enabling them to concentrate
on producing content they are passionate about.
New content creators require access to a variety of monetisation tools to accelerate their earnings, enabling them to concentrate on producing content they are passionate about.
New content creators require access to a variety of monetisation tools to accelerate their earnings, enabling them to concentrate on producing content they are passionate about.
providing a way to incentivise existing user engagements
providing a way to incentivise existing user engagements
giving access to an ai assistant to view thier contents and suggest viable ideas that are monetisable
giving access to an ai assistant to view thier contents and suggest viable ideas that are monetisable
provide a way to monetise thier existing communities across platforms.
provide a way to monetise thier existing communities across platforms.
Provide real-time growth analytics to show progress and earnings potential.
Provide real-time growth analytics to show progress and earnings potential.
By helping them collate all their contents in one place for easy distribution across platforms
By helping them collate all their contents in one place for easy distribution across platforms
Providing access to best practise creator education resources
Providing access to best practise creator education resources
creating tools for creators to sell digital products like courses, templates, and e-books.
Create a brand collaboration marketplace to match small creators with sponsorships.
Create a brand collaboration marketplace to match small creators with sponsorships.
provide access to various brands
affiliate links where they can promote and earn commissions
provide access to various brands
affiliate links where they can promote and earn commissions
How might we help new creators start earning
revenue without a large following?
How might we motivate creators to stay consistent
in their content production?
How might we provide multiple income streams
to diversify creator earnings?
How might we provide multiple income streams
to diversify creator earnings?
How might we help new creators start earning
revenue without a large following?
Leverage exisiting communities across alll platforms through a link-in-bio tool.
Mini site
Solution
Create an engagement reward system to help new creators derive value from their existing interactions by using their user metrics to unlock discounts on product and services to subsidise both subscription and lifestyle costs.
Gamified engagement rewards
Access to various tool to monetise existing communities like 1-on-1 call requite, digital store, event tickets, Paywalled images and videos , subscriptions
Content & community monetisation tools
Throughout this journey, we learned that creators, whatever their reason, passion, community, or hustle, for creating, appreciate some kind of rewards for their time and effort. Beta testers embracing small gamified rewards showed us that value, either monetary of in coupon deals , boosts them to keep making original content and make their content creation journey sustainable.
Learnings
Within the first two months of delivery, the MVP saw a 76% increase in conversion rate (2.11% → 3.81%), with downloads surging by 239% and product page views doubling. By continuously analysing user metrics and feedback, we identified pain points, removed bottlenecks, and refined the experience ensuring sustained growth and a smoother path to monetisation for new creators.
Metrics
